Install this application on your home screen for quick and easy access when you’re on the go.
Just tap then “Add to Home Screen”
Install this application on your home screen for quick and easy access when you’re on the go.
Just tap then “Add to Home Screen”
Member rate £492.50
Non-Member rate £985.00
Save £45 Loyalty discount applied automatically*
Save 5% on each additional course booked
*If you attended our Methods School in Summer/Winter 2024.
Monday 5 to Friday 9 March 2018
09:00-12:30
15 hours over 5 days
Surveys ask a lot of people a lot of questions. They are arguably the most popular method of data collection as it is supposedly straight forward to run a survey. However, in practice, designing survey collecting good quality data is a lot more complex. This course provides in-depth guidelines to survey research design embedding and discussing the so-called Total Survey Error (TSE) Framework. The course will provide the theoretical background of the TSE and critically evaluate the full survey life cycle against this theory. We will discuss the core of idea of survey sampling and trade-offs between probability and non-probability samples; mode selection; question and questionnaire design, fieldwork implementation; and effects of response and non-response. Throughout the course’s focus especially lays on online survey designs. However, we will discuss online surveys against the benefits and challenges of other modes of data collection as well as mixed mode designs. The content will be applicable to surveys of individuals, households, and organisation
Tasks for ECTS Credits
Roula Nezi is Lecturer in Political Science at the University of Surrey, UK. Her research follows two broad themes: the effect of policy change on political attitudes, and the impact of economic factors on political outcomes.
In recent years, Roula has conducted research in a wide range of comparative European projects on political representation, political behaviour, and political elites. She is currently leading a project on the support of authoritarian beliefs and the vote for rightwing populist parties among young cohorts in Europe, and a project on 'contagious populism' funded by the University of Surrey.
Her research has been published in the British Journal of Political Science, the Journal of European Social Policy, Europe-Asia Studies, and Electoral Studies.
Her research interests lie in public opinion and political attitudes, political representation, and political accountability. She is also interested in political methodology, including comparative analysis and survey design.
Why survey design and the online lifecycle?
Focus
Structure
What you will take home…
…and what you will not take home
Day | Topic | Details |
---|---|---|
1 | The survey life cycle; The Total Survey Error (TSE) framework | |
4 | Survey implementation | |
3 | The Psychology of the survey response; Question and questionnaire design | |
2 | Survey sampling; Modes of data collection | |
5 | Survey documentation and archiving; The future of surveys; Wrap up |
Day | Readings |
---|---|
1 |
Lyberg, L. E. and Weisberg, H. F. (2016). Total survey error: A paradigm for survey methodology in Wolf, C., Joye, D.,Tom W Smith, T. W. and Fu, Y., eds. The SAGE handbook of survey methodology. Sage. (Chapter 2) Weisberg, H. F. (2005) The total survey error approach: A guide to the new science of survey research. University of Chicago Press. (Chapter 1 and 2) Paul P. B. (2016). Total Survey Error Paradigm: Theory and practice in Wolf, C., Joye, D.,Tom W Smith, T. W. and Fu, Yang., eds. The SAGE handbook of survey methodology, Sage. (Chapter 10) Groves, Robert M., and Lyberg, L. (2010). Total survey error: Past, present, and future. Public opinion quarterly, 74.5: pp: 849-879. McNabb, D. E. (2013). Non sampling error in social surveys. Sage publications. (Chapter 3) Groves, R.M. (2011). Three Eras of Survey Research, Public Opinion Quarterly, Volume 75, Issue 5, pp: 861–871. Saris, W. E. and Gallhofer I. N. (2014) Design, evaluation, and analysis of questionnaires for survey research. John Wiley & Sons. (Chapter 1) |
2 |
Tille, Y. and Matei, A. (2016). Basics of sampling for survey research n Wolf, C., Joye, D.,Tom W Smith, T. W. and Fu, Yang., eds. The SAGE handbook of survey methodology, Sage. (Chapter 21) Vehovar, V., Toepoel V. and Steinmetz S. (2016). Non-Probability Sampling in Wolf, C., Joye, D.,Tom W Smith, T. W. and Fu, Yang., eds. The SAGE handbook of survey methodology, Sage. (Chapter 22) Toepoel, V. (2016). Doing Surveys Online. SAGE. (Chapters 4 and 5) Callegaro, M., Manfreda, K. L., and Vehovar V. (2015). Web survey methodology. Sage. (Chapter 2.2) Groves, R. M., Floyd, J., Fowler, Jr., Couper, M. P., Lepkowski, J. M., Singer, E., Tourangeau, R (2011). Survey methodology. Vol. 561. John Wiley & Sons. (Chapter 2 and 3) De Leeuw E. D., Hox J. J. (2011). Internet surveys as part of a mixed-mode design, in Social and Behavioral Research and the Internet, eds Das M., Ester P., Kaczmirek L., eds. New York, NY: Routledge. (Chapter 3) Lynn, P. (2015). Coping with nonresponse: Overview and introduction in Engel, Uwe, et al., eds. Improving survey methods: Lessons from recent research. Routledge. (Chapter 26) De Leeuw, D. (2005). "To mix or not to mix data collection modes in surveys. Journal of official statistics 21.2, pp: 233-255. Stoop, I. (2016). Unit non-response in Wolf, C., Joye, D.,Tom W Smith, T. W. and Fu, Y. eds. The SAGE handbook of survey methodology, Sage. (Chapter 27) Edith de Leeuw and Jernal Berzelak (2016). Survey mode or survey modes? In Wolf, C., Joye, D.,Tom W Smith, T. W. and Fu, Y. eds. The Sage handbook of survey methodology. Sage (Chapter 11) Dillman, Don A., Jolene D. S, and Christian, L. M. (2014). Internet, phone, mail, and mixed-mode surveys: the tailored design method. John Wiley & Sons. (Chapter 8) |
3 |
Smyth, J. D.. (2016). Designing questions and questionnaire in Wolf, C., Joye, D.,Tom W Smith, T. W. and Fu, Y., eds. The SAGE Handbook of Survey methodology, Sage. (Chapter 16) Groves, R. M. Floyd, J. Fowler, Jr., Couper, M. P., Lepkowski, J. M., Singer, E., Tourangeau, R. (2011). Survey methodology. Vol. 561. John Wiley & Sons. (Chapter 7) Dillman, Don A., Smyth, J. D. and Christian, L. M. (2014) Internet, phone, mail, and mixed-mode surveys: the tailored design method. John Wiley & Sons. (Chapters 4, 5 and 6) Couper, M. P. (2008). Technology and the Survey Interview/Questionnaire in Envisioning the Survey Interview of the Future eds Conrad, F. G. and Schober, M. F. (Chapter 5) Engel, U. and Koeste, B. (2015). Response effects and the cognitive involvement in answering survey questions in Engel, U., Lynn, P., Scherpenzeel, A. and Sturgis, P. Improving survey methods: Lessons from recent research. Routledge. (Chapter 4) Tourangeau, R. and Yan T. (2007). Sensitive questions in surveys. Psychological bulletin. 133.5, pp: 859-883. Kreuter, F., Presser, S. and Tourangeau, R. (2008). Social Desirability Bias in CATI, IVR, and Web Surveys: The Effects of Mode and Question Sensitivity. Public opinion quarterly 72.5, pp: 847-865. Krumpal, I. (2013). Determinants of social desirability bias in sensitive surveys: a literature review. Quality & Quantity ,47.4: pp: 2025-2047. Jann, B. .(2015). Asking sensitive questions: Overview and introduction in Engel, Uwe, et al., eds. Improving survey methods: Lessons from recent research. Routledge. (Chapter 9) |
4 |
Vardigan, M., Granda, P. and Hoetler, L.(2016). Documenting Survey data across the life cycle in Wolf, C., Joye, D.,Tom W Smith, T. W. and Fu, Y., eds. The SAGE Handbook of Survey methodology, Sage. (Chapter 29) Dillman, Don A., Smyth, J. D. and Christian, L. M. (2014). Internet, phone, mail, and mixed-mode surveys: the tailored design method. John Wiley & Sons. (Chapter 11) Couper, M. (2008). Designing Effective Web Surveys. New York: Cambridge University Press. (Chapters 4 and 6) Toepoel, V. (2016). Doing Surveys Online. SAGE. (Chapters 8, 9,10, 11, 13 and 14) Callegaro, M., Manfreda, K.L. and Vehovar, V. (2015). Web survey methodology. Sage. (Chapter 2.4, 5.3, 3, 4) Lugtig, P. J. and Toepoel, V,. (2016). 'The Use of PCs, Smartphones, and Tablets in a Probability-Based Panel Survey: Effects on Survey Measurement Error.' Social Science Computer Review, 34, 1, pp: 78 – 94. Kaczmirek ,L. (2015) Conducting web surveys: Overview and introduction in Engel, Uwe, et al., eds.Improving survey methods: Lessons from recent research. Routledge. (Chapter 13) Bethlehem ,J. (2015) Web Surveys in official statistics in Engel, U., Lynn, P., Scherpenzeel, A. and Sturgis, P., eds. Improving survey methods: Lessons from recent research. Routledge. (Chapter 14) Engel, U., Scherpenzee A. (2015) Conducting access panels: Overview and introduction in Engel, U., Lynn, P., Scherpenzeel, A. and Sturgis, P., eds. Improving survey methods: Lessons from recent research. Routledge. Knapp, H., Kirk, S. A., (2003). Using pencil and paper, internet and touch-tone phones for self-administered surveys: Does methodology matter? . Computers in Human Behavior, 19 (1), pp: 117-134 |
5 |
Groves, R. M. Floyd, J. Fowler, Jr., Couper, M. P., Lepkowski, J. M., Singer, E., Tourangeau, R. (2011).Survey methodology. Vol. 561. John Wiley & Sons. (Chapter 10) Toepoel, V. (2016). Doing Surveys Online. SAGE. (Chapters 6 and 15) Callegaro, M., Manfreda, K. L., and Vehovar, V. (2015). Web survey methodology. Sage. (Chapters 5, 6 and 7) |
None
Participants should bring their own laptops with an updated browser (flashplayer etc.) for online survey programming. Mac and Windows laptops are fine.
See Readings as indicated.
Winter and Summer School
Course in (survey) data analysis in SPSS, Stata or R